Content Marketing Specialist (Consumer Electronics)
Do you have a creative mindset that enjoys translating technical concepts into engaging content? Are you intrigued by the latest consumer electronics technologies for smartphones and computers? If so, come join our team. You will work with like-minded individuals who share the same passion. The fast-paced environment at Cable Matters will keep you interested and engaged.
The Company
Cable Matters, with headquarters in Southborough, Massachusetts, is a market-leading provider of innovative connectivity solutions for the home and office. We offer a complete line of cables, adapters, docking stations, and networking products for computers and consumer electronics. Established in 2009, we currently serve markets in the US, Canada, UK, France, Germany, Spain, Italy, and Japan. We offer first-class, quality products, backed by exceptional customer service, at an affordable price.
The Role
The Content Marketing Specialist serves an integral role in the overall success and profitability of Cable Matters. This position demands a creative individual with a tactical mindset to prioritize and optimize content for enhanced marketing campaigns for the Cable Matters Amazon store and other e-commerce platforms.
Essential job responsibilities
Create enhanced content on various e-commerce platforms and social media for Cable Matters productsIdentify consumer electronics industry trends and products from key competitorsProvide content for marketing campaigns to increase customer conversion rates based on consumer data metrics
Coordinate with Marketing team to enhance Amazon A+ pages and Cable Matters website content (whitepapers, etc.)Establish relationships with consumer electronics press and product review websitesOversee graphic design and video production content
Strengthen brand identity ‘look & feel’ of Cable Matters products
Minimum Qualifications
Bachelor’s Degree in Marketing or a related field
• Minimum of 3 years of Marketing experience including digital account management
• Ability to develop and execute marketing concepts such as brand positioning, SWOT analysis, competitive assessment, and consumer segmentationExcellent verbal and written communication skillsAptitude and intellectual curiosity for explaining complex technical conceptsCreative storyteller for product-use scenarios visually and in writingMulti-tasking ability to work on several projects simultaneously
Proficiency with MS Office Suite applications (Adobe CC product suite is desired)Self-motivated problem solver requiring minimal supervision
How to Apply
Send your resume and cover letter to jobs@cablematters.com
Cable Matters, Inc. is an equal opportunity employer committed to workplace diversity. We provide annual vacation leave, health and dental insurance, and a 401K plan with a 4% match. We conduct a background check as part of the hiring process.
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